This paper presents a case study of a U.S.-based real estate company which was experiencing an elevated number of on-the-job injury claims, leading to poor financial performance, low employee morale, and decreased productivity. 

In order to reduce losses, the company adopted an innovative strategy in which safety became integrated into its corporate culture. Through a safety marketing campaign, ongoing training, and enhanced communications with all departments, safety was transformed into a corporate priority and a core value embraced by employees.

As a result of its efforts, the company dramatically reduced its number of recordable injuries and subsequent medical claims. The paper provides a detailed examination of the company’s strategy, as well as data on the number and types of claims, costs and information applicable to other companies within the construction industry.