Conceptual measurement system models have been developed and used by many industries in order to quantify, compare and manage their performance. Increased level of competition in the business environment and higher customer requirements forced also construction industry to create a new philosophy to measure its performance beyond the existing financial-based performance indicators and quantitative determinants of project success.

In this paper, a conceptual performance measurement framework that takes into account of company-level factors (objectives, strategies, resources) as well as project-level (risks, opportunities) and market-level factors (competition, demand) is presented. In order to use the conceptual framework for measuring performance, a methodology that takes into account of both quantitative and qualitative factors and interrelations between them should be utilized.

For this purpose, analytic network process (ANP) which is the most effective tool in those cases where the interactions among the elements of a system form a network structure is selected as the most appropriate technique.