This work is part of continuing research on the need for sound commercialization practices to counteract failures in the adoption of innovative technologies. Previous work offered a two-dimensional (2D) commercialization framework for the coordinated sequences of decisions and actions that make up a commercialization project. This paper, which presents initial results of a second phase, describes the transformation of the previous format into an interactive application resource for inexperienced technology process innovators (users) in the construction industry.

Burgeoning interest in the successful implementation of Building Information Modeling (BIM) in recent years suggests that such an interactive roadmap might be integral to the industry’s future. No current work offers such an interactive environment for commercialization of innovative construction process. 

Our data are collected as literature on innovation adoption accelerators and barriers specific to BIM methodology.  Once collected, these accelerators and barriers posit questions sets whose answers define the necessary objectives for a successful BIM commercialization. Case-based literature and interviews are our methodology for collecting these future objectives. 

We therefore offer one industry presentation and a case-based example, as transition, to suggest areas along the commercialization model where BIM methodology objectives might exist.