20 Mar 2017
At conferences and in interviews I have frequently raised the need to build trust in the profession.
In today’s economic and social environment, ethics and professionalism aren’t just buzzwords: they refer to well-founded standards of right and wrong that prescribe what individuals and organisations ought to do, as well as basic principles of decent human and professional conduct.
We’ve been hearing what professionalism means to you personally at roundtables in Germany, Italy, Switzerland and the Netherlands and discussions at MIPIM. Reliability, impartiality, attitude, diligence, external perception, knowledge, standards, education, responsible, quality, transparency, integrity… these are just some of the words put forward.
For me, the essence of professionalism is ethical. A professional is someone who commits to a high standard of conduct the public can rely on. Our focus needs to be risk reduction: you can never prevent one person doing something wrong, but you can reduce the risk of that occurring.
It is gratifying that everyone involved has been so keen to share their views. It is important that we all start to think about what professionalism means, and to ensure that RICS is proactive in dealing with key issues. Our commitment to this work is of great importance to all who work in the real estate and built environment sector. After all, it only takes one ‘bad apple’ to put the profession into disrepute.
Let’s keep on raising the bar for professionalism and stand out from the crowd!
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