The six principles that define our aims and the values we expect the industry to practise.

Our voluntary standard known as the Inclusive Employer Quality Mark (IEQM) — currently only open in the UK — is designed to help firms in the profession gain a competitive advantage and a diverse workforce. The IEQM asks employers to pledge their commitment to adopting and continually improving against six globally-applicable principles.

Each principle has a series of proof points (the criteria) which show members what best practice and success looks like for this industry, and forms the framework of their self-assessment.

1. Leadership and vision

Demonstrable commitment at the highest level to increasing the diversity of the workforce.

2. Recruitment

Engage and attract new people to the industry from under-represented groups; best practice recruitment methods.

3. Staff development

Training and promotion policies that offer equal access to career progression for all members of the workforce.

4. Staff retention

Flexible working arrangements and adaptive working practices that provide opportunities for all to perform at their highest levels.

5. Staff engagement

An inclusive culture where staff engage with developing, delivering, monitoring and assessing the diversity and inclusivity of the workplace.

6. Continuous improvement

Continually refreshing and renewing the firm’s commitment to, and activities to support, being an inclusive employer; sharing and learning from best practice across the industry.

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