This paper concerns the application of cutting edge digital recording techniques within the context of heritage-led urban regeneration.

The work is innovative in that it supports the belief of decision makers and local stakeholders that there is potential for the built heritage to contribute directly towards economic development. Against that context, the research explored ways in which innovative or unfamiliar methods of presentation can help to generate user interest and public engagement. The research was undertaken within the Scottish town of Elgin, which has a recorded history dating back almost 900 years. In common with many small towns and cities in the UK, Elgin faces economic challenges related to the performance of retail and tourism in both the town centre and the wider area.

A key aim of the wider project was to help stimulate a growth in tourism and locally-based retail, through an exploration, re-presentation and celebration of the rich and culturally significant built heritage of the town. The research used 3D laser scanning to record over 20 selected sites. The research is innovative with regards to the technical use of cutting-edge surveying techniques, particularly within a physically complex historic environment. The paper provides valuable data regarding public engagement with such technologies, including the connections between detail, choice of locations and perceived and actual value.

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