Writing For the Web

Overview

Writing effectively means adapting to your target audience and how they perceive your message. Internet users are often in a rush, fickle and active. This course will demonstrate how you can write in a way that considers the specific features of the internet.

Course content

This e-learning course contains the following:

1. Identifying the characteristics of reading on screen
2. Writing in a concise, dense manner
3. Highlighting the key information
4. Offering the internet user different reading levels
5. Using hypertext links correctly