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Online Training

The Communication Strategy

Building the communication strategy for promoting your products and brands greatly contributes to your business success. Design more effective communication campaigns and strengthen the link between communication strategy and advertising.

Twitter: #RICStraining

Course Duration:
Enrollment Duration: 90 Days
0.5 hours formal CPD
£15 + VAT


Communication campaigns are at the heart of marketing strategy so making sure that there is a strong connection between the two is essential for successful advertising.

This course will teach you how to set your objectives, identify the target audience of the campaign and choose the appropriate vehicle for your campaign. Through a practical case study, you will learn how to copy strategy as a link to the communication agency.

Learning Objectives

  •  Build the communication strategy for your products and brands
  •  Create the copy strategy


This e-learning course contains the following:

  1. Target audience of the campaign.
  2. Setting the objectives.
  3. Message characteristics.
  4. Choosing the appropriate vehicle.
  5. Copy strategy as a link to the communication agency.
£15 + VAT