Revolutionising Real Estate: AR Advertising & Property Digital Rights

In this video discussion, Andrew Knight engages in a conversation with Dominic Collins from Darabase. Dominic shares his extensive background in media and digital transformation, leading up to the creation of Darabase, a platform focused on property digital rights in the emerging realm of augmented reality (AR) advertising. The conversation delves into various technological aspects, including the impact of AR on the advertising landscape, the significance of property digital rights, regulatory considerations, the potential future of advertising, and how this technology may affect property valuation. Dominic highlights the role of Darabase in facilitating property companies to register their properties for AR advertising and discusses the broader implications for the real estate industry. In this video the following topics are covered:

• Augmented Reality (AR) Advertising: The discussion explores the growth and potential of AR advertising as a transformative force in the media and advertising industry.
• Property Digital Rights: Dominic introduces the concept of property digital rights and emphasises the need for property owners to register these rights for AR advertising purposes.
• Regulatory and Legal Considerations: The conversation addresses the legal framework and regulations surrounding AR advertising, emphasizing the necessity for obtaining permission to place commercial content on physical properties.
• Advertising Landscape Shift: The potential shift in the advertising landscape is discussed, with AR advertising projected to become a significant component, potentially rivalling traditional advertising mediums.
• Darabase Platform: Dominic provides insights into the Darabase platform, explaining how it facilitates property companies in registering their properties for AR advertising, estimating potential revenue, and creating a new asset class known as property digital rights.
• Impact on Property Valuation: The impact of AR advertising on property valuation is explored, with Dominic suggesting that, in the future, it might become a distinct line in property valuation models.
• Categorisation and Permissions: The importance of categorizing advertising content and obtaining permissions for placing content on specific properties is highlighted to avoid potential legal issues.
• Individualised Advertising: The technology's ability to deliver individualized advertising experiences is discussed, offering both a more powerful advertising medium and potential risk mitigation for property owners.
• Marketplace for Property Digital Rights: Dominic introduces the idea of a marketplace where property owners can tokenise and trade fractions of their property digital rights, providing an additional avenue for revenue generation.
• Reputational Risks: The conversation touches upon the reputational risks associated with AR advertising, emphasising the need for property owners to carefully choose advertisers to avoid conflicts with existing tenants or other stakeholders.

Darabase White Paper: Virtual Billboards: The future of immersive advertising?

• https://darabase.com/future-of-advertising-white-paper/

More information regarding the Tech Partner Programme and our partner Darabase can be found here.