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News & opinion

20 MRZ 2019

Supporting Innovation in Europe’s Real Estate

Laura Lindberg RICS

Laura Lindberg

Head of Media & Communications, Europe

Brussels, Belgium


RICS joins efforts with other organisations to foster competitiveness and accelerate the take-up of new technologies in real estate and construction. The organisation is supporting sector innovation as well as PropTech start-ups in Europe.

Last year RICS launched a Tech Affiliate Programme (TAP) worldwide. An initiative to facilitate the exchange between traditional real estate professionals and any business offering data and technology solutions, to learn from each other being part of a global network, gaining market insight, profile and agree on global standards to professionalize the sector and make it more transparent and consistent.

This year, RICS is joining forces with the Europe Proptech House and its national networks, starting with the promotion of the first PropTech Startup Europe Awards endorsed by the European Commission.

Europe’s PropTech

Recent studies estimate that digitisation of products and services can add more than EUR 110 billion of annual revenue to the European economy in the next five years. EU financing current plans should mobilise up to EUR 50 billion of public and private investments in support of the digitisation of the overall European industry.

PropTech is more than a modern technology – it is a strategy for implementing and grabbing top business opportunities and competitive edge.

There is an extremely rich ecosystem in Europe (about 1,600 proptech start-ups according to REIN), however, compared to other world regions such as the US or China, Europe is still very fragmented, with national players in each country working in silos, protecting the interests of their own national PropTech market.

To accelerate the transformation of the real estate industry and its competitiveness, partnerships and harmonisation of standards and practice is crucial.

Sander Scheurwater, RICS Director of Corporate Affairs, Europe, comments:

“As a 21st-century professional body, RICS has a number of strengths it can bring to the table to foster innovation in the real estate and construction sectors: our global expertise setting standards in the property sector, our network of professionals and also our thought leadership programme as part of the World Built Environment Forum, a global community of thinkers and innovators.

I am really pleased to be part of the jury of the StartUp Europe Awards; an initiative of PropTechHouse, an alliance of European PropTech Associations and supported by the European Commission and the Finnova Foundation, as well asthe President of the European Parliament, the President of the Committee of the Regions, the Vice-President of the Economic and Social Committee and several members from the European Parliament.“

PropTech StartUp Europe Awards

Proptech Startup Europe Awards envisages to scale up cross-border collaborations, to standardise the European PropTech markets, to create a legal framework adapted to PropTech, to foster innovation in Real Estate and to facilitate access to funding.

In total, 250 PropTech start-ups submitted their case between September and December 2018. The jury is composed of the board members of PropTech House and industry experts from across Europe, including RICS. To reward start-ups helping to support a sustainable European PropTech market and to create a positive impact on the European living environment and beyond.

The PropTech StartUp Europe Awards have five subcategories: Invest, Market, Design & Build, Manage & Operate, Live & Work.

The 50 shortlisted start-ups (10 per category) will be invited to a live-pitch session in March 2019 in Brussels, in the presence of the board members, the Representative of the European Commissioner and all the jury members. The winners will be announced on 15 May.

The ceremony and winner announcement for the Awards will be held in July 2019 at MIPIM PropTech in Paris.

About PropTech House

Its mission is to support a sustainable European PropTech market and to create a positive impact on the European living environment and beyond. The objectives will be to facilitate access to EU funding, scale up cross-border collaborations, to standardise and uniform the European PropTech markets, and to create a legal framework adapted to the PropTech, fostering innovations in real estate. More info about PropTech House.

The EU PropTech House enjoys the support of partners such as Finnova (Professor Manuel Revuelta), Workero (Dirk Paelinck) and the national or area PropTech associations in Europe, together with an advisory board headed by Idriss Goossens, founding board member and composed of PropTech Poland, PropTech NL, PropTech South East Europe, Finnovating (Spain) and PropTech Lab (Belgium), while seven other national PropTech associations are in the process of on-boarding now.

Laura Lindberg RICS

Laura Lindberg

Head of Media & Communications, Europe

Brussels, Belgium


Laura has worked for RICS since 2007 and she is in charge of developing and maintaining a proactive media relations programme to raise the profile and credibility of RICS in continental Europe. She ensures accuracy and consistency of communications in cross-cutting messages to different audiences, provides support in the preparation of material for key delegates and dispenses newsworthy information to media and PR agencies.

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