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Online Training

Operational Marketing

Highlights of this e-learning course include tools you can use such as marketing templates, different approaches and methodologies, and strategy frameworks.

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Course Duration:
120 days
4 hours formal CPD

Course overview

At the heart of operational marketing is to understand the needs of the customers, attracting and keeping them by exceeding their expectations. The scope of marketing operations is broad. This e-learning focuses on developing operational and multi-channel marketing plans to improve your writing techniques, use promotion to increase sales, implement a relationship strategy with your strategic customers, and orchestrate a successful marketing and sales launch.

Who is this course for?

All marketing, communication, sales and customer relations specialists and professionals will benefit from this e-learning.


This 8 part course cover the following topics:

  • Strategic marketing plans
  • Sales support
  • Promotions
  • Relationship marketing strategy
  • Relationship marketing in practice
  • Using customer equity to create value
  • Aligning objectives with market forecasts
  • Launching a new product successfully

Learning outcomes

By the end of this course, you will be able to:

  • Develop a successful, customer-focused operational marketing plan
  • Create and develop high-impact sales support tools
  • Use promotion to increase sales and consumption
  • Create and follow a customer relations program with a multi-channel marketing plan
  • Design a relationship marketing strategy that allows you to identify and secure the loyalty of strategic customers
  • Identify high-potential customers
  • Align market forecasts with corporate objectives
  • Orchestrate a successful marketing and sales launch


  • RICS professionals $120
  • Non-RICS professionals $140
  • Visa

  • Mastercard